Our Story

From Apple Juice to a Global Brew

Coolberg was born out of a personal dilemma and a bold vision. Founded in 2016 by husband-wife duo Pankaj and Yashika, the journey began with one simple question: “Why aren’t there better choices for people who don’t drink alcohol?”

Pankaj, a proud teetotaler, loved partying with friends, often found himself holding an energy drink or apple juice at social gatherings—just to avoid the pressure of drinking alcohol. These drinks looked close enough to beer, so no one questioned it. But deep down, he craved a real alternative. Not a sugar-loaded mocktail with a fancy straw and umbrella—just something cool, mature, and satisfying.

That defining moment came during a trip to Australia and New Zealand in early 2016. While dining out, Pankaj discovered non-alcoholic beer for the first time—and it was love at first sip. Both he and Yashika knew instantly: this was the idea they had to bring back home.

Back in India, they rolled up their sleeves. Months of R&D, recipe trials, infrastructure building, and sheer hustle followed. And finally, Coolberg was launched: India’s first homegrown brand of non-alcoholic beers, crafted for modern, conscious consumers.

The Coolberg Revolution

What began as a personal solution is now a category-defining brand. Coolberg is not just a drink—it’s a movement for choice, freedom, and inclusivity in social occasions.

·          Sold in India and beyond — including the UAE, Malaysia, Maldives, Nepal, and more

·         A growing portfolio of flavourful, zero-alcohol beverages

·         A passionate team of 300+ employees powering innovation

·         A bold vision to become India’s leading non-alcoholic beverage company                

No Buzz. No Fuss. All Fun.

In the world governed by unspoken rules and society norms, Coolberg stands as a bold symbol of individuality and freedom.

Coolberg is more than just a drink, it’s an attitude. It’s for those who refuse to conform, who embrace their quirks, their choices, and their filtered selves

At Coolberg, we believe you shouldn’t have to explain your drink. Whether you’re sipping for wellness, culture, or just because you want to—Coolberg fits right in, without standing out.

Welcome to a world where you can party, chill, toast, and celebrate - your way.

Because the only rule is...No Rules, Just Cool.